Technical SEO
Optimize your site infrastructure so search engines can understand your content.
SEO & ORGANIC DIGITAL GROWTH
Hey, I’m ↘TolunayTogul.
SEOMAGIC ✳stay curious ↗
Exploring search, content and the web. A collection of my projects, experiments and things I learn along the way.
Explore my work
always asking why.THE PERSON BEHIND THE SEARCH
A curious mind.
An organic approach.
I’m Tolunay. I explore SEO and data-driven growth through technical optimization, search intent, content clusters, information architecture, structured data and emerging search experiences.
A little more about meFROM THEORY TO PRACTICE
A few search stories.
01
How to Stand Out on GPT Search?
Read the case study02
make it
visible.
visible.
Make Your Products Visible to AI in E-commerce (GPT Search Product Page Optimization)
Read the case study03
think
organic.
organic.
Using Disallow and Noindex Together: Errors and Solutions
Read the case study04
My Journey to Winning a Google Knowledge Panel
Read the case study
SEARCH, CONTENT & CONTEXT
Organic Digital Growth.
A lasting digital presence combines SEO with organic digital growth. Technical foundations, useful content and a clear understanding of search intent shape this work.
AI-powered search adds new ways to discover content. I explore how context and intent affect visibility in Generative Engine Optimization (GEO).
SEO guides
JavaScript SEO (TR)
Help search engines crawl and understand dynamic websites.
MADE FOR YOUR EVERYDAY
Small tools.
Useful things.
Robots.txt Test Tool (Disallow Test Tool)
Test robots.txt directives and crawler access to your pages.
LLMs.txt Generator
Create an llms.txt file describing your website and its resources.
Structured Data Generator
Generate structured data to describe your content to search engines.
NOTES FROM THE SEARCH BAR
A little food for thought.
SEO / 01
What is SEO Consulting? Why is it Important?
Discover what SEO consulting is and why it’s crucial for your online success. Learn how expert guidance can improve your website’s rankings and drive organic traffic.
SEO / 02
How to Do SEO? (2025 Updated Guide)
Learn the fundamentals and advanced techniques of SEO with this 2025 updated guide. Optimize your website, boost organic traffic, and stand out in digital marketing!
SEO / 03
What is Technical SEO? Why is Technical SEO Important?
Learn why technical SEO matters and explore the foundations of crawling, indexing, site architecture and search engine optimization.