How to Do SEO? (2025 Updated Guide)
March 14, 2025
What Is SEO Consulting?
SEO consulting is a service that involves strategic work to help websites rank higher in search engines. Search engine optimization (SEO) spans a wide range of activities, from technical analyses to content strategy, backlink management to user experience improvements. SEO consultants aim to increase a brand’s visibility in organic searches, boost website traffic, and ultimately drive higher conversions.
Why Is SEO Consulting Important?
SEO consulting is one of the key components of digital marketing. Today, a large portion of internet users find the products or services they need through search engines. Without a solid SEO strategy, it becomes harder to reach potential customers, increasing the risk of falling behind competitors.
The main benefits of SEO consulting include:
- Increases organic traffic.
- Boosts brand awareness.
- Offers a long-term investment.
- Delivers higher conversion rates.
How Is SEO Consulting Done?
First, the current SEO performance, target audience, and competitors of the business are analyzed. Then, technical SEO adjustments, content strategy, keyword optimization, and user experience improvements are implemented to make the site more compatible with search engines. Both on-page and off-page SEO efforts are carried out to increase authority, develop effective backlink strategies, and meet local or international SEO goals. One of the most critical stages is continuously updating the SEO strategy through data analysis and performance tracking. SEO is not a one-time process but a dynamic one that requires ongoing optimization and improvement.
SEO Consulting Is Carried Out Through the Following Steps:
- Analyze Current SEO Performance and Competitors
- Define SEO Strategy and Goals
- Conduct Technical SEO Optimization
- Apply On-Page SEO
- Develop Content Strategy and Keyword Optimization
- Improve User Experience (UX) and Site Speed
- Implement Off-Page SEO and Backlink Strategy
- Execute Local and International SEO Efforts
- Monitor and Analyze SEO Performance
- Ongoing Updates and Strategy Optimization
What Are the Stages of SEO Consulting?
In the stages of SEO consulting, the first step is to evaluate the current SEO situation and identify technical errors and areas for improvement. Next, an SEO strategy is developed according to the company’s goals and industry. During the optimization process, technical SEO improvements, content updates, and user experience enhancements are applied. Regular analyses are conducted to ensure the sustainability of SEO success, while algorithm updates are monitored and the strategy is continuously optimized.
The Stages of SEO Consulting Include:
- Pre-Evaluation and Analysis
- Strategy Development
- Optimization Process
- Continuous Monitoring and Updates
How Are Goals Set During the SEO Consulting Process?
Setting goals in the SEO consulting process is critical for measuring success. The following factors should be considered when defining effective SEO goals:
- Defining the Target Audience: Determine who your potential customers are and how they search.
- Keyword Goals: Identify the most important keywords for the business and aim for higher rankings.
- Traffic Increase Goals: Target a specific percentage increase in organic visitors.
- Conversion Rates: Ensure that SEO not only drives traffic but also leads to conversions.
How to Choose an SEO Consultant?
When choosing an SEO consultant, remember you’re making a critical decision that affects the long-term success of your website. A good SEO consultant not only has the necessary technical knowledge but also brings experience, expertise, and reliability to elevate a brand’s digital performance. First, review the consultant’s previous projects and results, and check references. Investigate whether they work in line with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) criteria. Because SEO is constantly evolving, it’s essential to ensure the consultant keeps up with the latest algorithm changes. Additionally, they should maintain a transparent working principle, openly share their methods, and adhere to ethical SEO practices.
Things to Consider When Choosing an SEO Consultant
- Experience and References – Examine their past projects and achieved results.
- E-E-A-T Factors – Evaluate the consultant’s experience, expertise, authority, and trustworthiness.
- Up-to-Date SEO Knowledge – They should closely follow Google algorithm changes.
- Transparent Working Principle – They should be clear and transparent about the methods used in the SEO process.
Key Points to Consider in the SEO Consulting Process in 2025
Since SEO is constantly evolving, here are the trends and key points to pay attention to in 2025:
- AI-Powered SEO: As Google’s AI algorithms become more advanced, AI-driven strategies for content creation and analysis will be essential.
- E-E-A-T Factors Will Become More Important: Google will place greater emphasis on experience, expertise, authority, and trustworthiness.
- Voice Search Optimization: As users increasingly rely on voice search, investing in natural language processing and long-tail keywords will be necessary.
- User Experience (UX) and Core Web Vitals: Page experience metrics (speed, interactivity, visual stability) will gain more importance.
- AI for Content Optimization: As AI-generated content grows, quality and accuracy control will become more critical.
Common Challenges and Solutions in the SEO Consulting Process
While the SEO consulting process involves different dynamics for each business, there are many common challenges. Incorrect keyword selection, technical SEO errors, slow-loading websites, low-quality content, and poor backlink strategies can all negatively impact SEO performance. However, it’s possible to overcome these issues with proper analysis and strategies. In areas like WordPress SEO, resources are more readily available. Below are common SEO challenges in the consulting process and their respective solutions.
Frequent SEO Problems
- Incorrect keyword strategy leading to traffic loss
- Slow website causing poor SEO performance
- Low-quality content resulting in lower Google rankings
- Google penalties due to low-quality or spam backlinks
- Pages not being indexed because of technical SEO shortcomings
- Weak mobile compatibility and poor user experience
- Lack of local SEO optimization leading to lost potential customers
❌ Incorrect Keyword Strategy and Traffic Loss
Keyword selection is one of the fundamental steps in SEO. Focusing on the wrong keywords can prevent you from reaching your target audience. Choosing very general or highly competitive keywords can be challenging for small and medium-sized businesses.
Solution:
- Focus on long-tail keywords.
- Use tools like Google Search Console, Ahrefs, or Semrush for keyword research.
- Target keywords that match user intent.
⏳ Slow Website Causing Poor SEO Performance
Page speed is crucial for both Google rankings and user experience. A slow-loading website increases bounce rates and negatively impacts conversion rates.
Solution:
- Compress images and remove unnecessary code to improve site speed.
- Use a CDN (Content Delivery Network) to optimize loading times.
- Regularly analyze site speed using Google PageSpeed Insights and GTmetrix.
📉 Low-Quality Content Leading to Lower Google Rankings
Even if you’re doing SEO work, your content may fail to rank if it lacks quality. Content that doesn’t offer value to users or is produced superficially by AI can be considered low-quality by Google.
Solution:
- Create unique content that truly answers user questions.
- Keep content updated and optimize it periodically.
- Produce information-rich, well-structured content supported by credible sources.
🔗 Google Penalties Due to Low-Quality or Spam Backlinks
Backlinks are an important ranking factor, but the wrong backlink strategies can lead to Google penalties. Links from low-quality or spammy sites can harm your site’s credibility.
Solution:
- Regularly check harmful backlinks using Google Search Console.
- Use the Google Disavow Tool to reject low-quality or spammy links.
- Focus on acquiring natural links from authoritative and trustworthy websites.
⚙ Pages Not Indexed Due to Technical SEO Deficiencies
If your website lacks technical SEO, it may be difficult for search engines to crawl and index your pages. Issues like faulty redirects, broken links, or missing meta data can negatively affect your site’s visibility.
Solution:
- Regularly check your robots.txt and XML sitemap.
- Analyze and fix indexing errors via Google Search Console.
- Optimize internal linking to help Google better crawl your site.
📱 Poor Mobile Compatibility and Weak User Experience
Since Google has switched to mobile-first indexing, lack of mobile compatibility can cause significant SEO losses. Non-responsive designs lead to poor user experiences and lower rankings.
Solution:
- Use Google’s Mobile-Friendly Test to check your site’s mobile compatibility.
- Adopt a responsive design to provide a seamless experience across all devices.
- Ensure page elements (buttons, text, images) are accessible on mobile.
📍 Losing Potential Customers Due to Lack of Local SEO Optimization
Local SEO is especially important for businesses with physical stores or those offering regional services. However, many businesses lose potential customers because they haven’t optimized Google My Business or utilized local keywords.
Solution:
- Keep your Google My Business profile complete and up to date.
- Target regional keywords to appear in local searches.
- List your business in local directories and websites to increase visibility.
Experiences and Success Stories in the SEO Consulting Process
Success stories are some of the strongest evidence showing the real-world impact of SEO consulting. Below are examples from different industries illustrating how SEO can make a difference:
🚀 Case 1: An E-Commerce Site Increasing Organic Traffic by 200% in 3 Months
Issue:
An e-commerce company was struggling with low organic traffic and heavily relying on paid ads. Their product pages were not ranking in search engines, and blog content stayed at low positions.
SEO Efforts:
✅ Technical SEO fixes: Improving site speed, mobile compatibility, and fixing indexing errors.
✅ Keyword optimization: Implementing the right keywords in product descriptions and category pages.
✅ Content strategy: Creating blog posts that answer user questions and regularly updating content.
✅ Backlink building: Acquiring quality backlinks from authoritative websites in the industry.
Result:
📈 Organic traffic increased by 200% within 3 months
📊 Achieved first-page rankings for targeted keywords on Google
💰 Reduced ad spend by 40% and boosted organic sales
🎯 Case 2: A Small Business Becoming a Regional Leader in 6 Months with Local SEO
Issue:
A restaurant chain was struggling to increase customer traffic because it was not sufficiently visible in Google Maps and local searches. Competing restaurants were at the top of searches for “best breakfast places.”
SEO Efforts:
✅ Google My Business optimization: Updating business descriptions and choosing the correct categories.
✅ Local keyword content strategy: Producing content optimized for keywords like “best breakfast in Istanbul.”
✅ User reviews management: Campaigns to increase positive reviews.
✅ Local backlinks: Collaborating with local blogs and food guides.
Result:
📍 Google Maps ranking rose to the top 3
💬 User reviews and engagement increased by 150%
🔝 Achieved first-page ranking in local searches and increased customer traffic by 70%
Who Can Become an SEO?
Although SEO requires certain technical knowledge, anyone with experience in digital marketing, content creation, or software can become an SEO expert. People who can think analytically, make data-driven decisions, enjoy research, and are eager to understand Google’s algorithms can succeed in SEO. Even those without a technical background can start a career in SEO by learning content-focused SEO and basic optimizations.
Is It Difficult to Become an SEO Expert?
Becoming an SEO expert requires time to adapt to constantly changing algorithms, keep up with current trends, and develop technical skills. However, it’s possible to become an SEO expert by practicing regularly, learning to use SEO tools, and working on successful projects. It takes patience, a willingness to learn continuously, and strong analytical thinking skills to become a successful SEO expert. 🚀
Conclusion: Permanently Solve Your Problems with SEO Consulting
Technical errors, content gaps, and incorrect strategies in the SEO consulting process can hinder your website’s organic growth. However, it’s possible to overcome these challenges with the right analyses and strategies. By working with a professional SEO consultant, you can optimize your website, rank higher in search engines, and achieve long-term success. 🚀
